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TECHNOLOGY

iFN studio's 3D technology has been developed in two areas: Conversion is also quite expensive and most 2D video content made for television is not well-suited to a 3D advertising format. The image movement in television ads is often too rapid and the cluttered composition can often reduce the 3D effect and the novelty of the presentation.

- High quality 3D content creation and conversion
- High-resolution glasses-free 3D displays and playback devices.

Custom 3D Ad Content Creation

3D advertising content has traditionally been made in one of three ways:

- Filming an original 3D ad using stereo cameras.
- Conversion of an existing 2D video ad to 3D.
- Creation of modelled animation in systems such as Cinema 4D or 3D studio Max.

Each of the above has significant drawbacks for a 3D signage network, where clients need compelling content as well as the ability to change products and messages rapidly to keep up with weekly specials and seasonal sales patterns

Very few 3D ads are filmed natively in 3D, due to the very high costs. Stereo 3D also requires another conversion process for glasses-free displays.

Conversion is also quite expensive and most 2D video content made for television is not well-suited to a 3D advertising format. The image movement and short cut in television ads is often too rapid and the cluttered composition can often reduce the 3D effect and the novelty of the presentation.

Finally, creating a fully modelled animated video gives a good 3D effect, but is very expensive and difficult to make look realistic.
iFN has developed new technologies allowing the creation of photo-realistic moving 3D content with excellent eye-catching graphics at amazingly low prices.

CContent can contain a mix of 3D video backgrounds, full photographic scans of your products and 3D modelled effects such as logos and complex text messages. All elements can be place and animated in a realistic 3D environment. Changes can be made quickly and inexpensively.

Glasses-Free 3D Displays

Viewers can see the 3D effect without the need for special 3D glasses !

Auto-Stereoscopic displays use a special lens on the front of the display to help create the 3D effect. The attached 3D player is able to use the lens to show multiple images on the display simultaneously. Viewers looking at the screen see different images with each eye.

Traditional Stereo (with 3D glasses) displays show 2 images. ASD displays show up to 9 different images. This allows the viewer to move his head and see objects on the display moving relative to each other, increasing the 3D effect.